Kahlúa not a priority for Pernod Ricard
16 February, 2016
Pernod Ricard CEO Alex Ricard has told Drinks International Kahlúa, one of its Top 14 brands, is no longer an investment priority for the group.
Digital Edition
Comment
Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
